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Entertainment & Sports

Bae, Kim & Lee LLC advises a diversity of clients involved in the entertainment and sports industries, such as broadcast companies, advertising and event promotion firms, sports associations, and individual performers including actors, models and athletes.

BKL regularly advises one of the three major TV networks in Korea, on a wide range of entertainment-related matters, including personal service contracts and other commercial and operating arrangements, as well as issues of legal and regulatory compliance. BKL advises several Korean cable TV content providers, and U.S. networks, including a top U.S.-based sports network and a well-known animated programming channel. In audio entertainment, the Firm does extensive work for a Japan-based leader in the music industry.

with the ability to draw on 20 years of transactional experience, BKL provides its entertainment clients, including management agencies and performing individuals, with expert consultation on the legal aspects of their proposed contracts and relationships. We often advise, for example, on contracts providing for exclusive engagement, performances, sponsorship and endorsements. Entertainment clients rely on BKL for an in-depth understanding of the contractual infrastructure and practices of the industry.

In athletics, the Firm is often called on to advise sports organizations involved in football (soccer) and assorted Olympic events including badminton. We have handled matters ranging from an international controversy over a sports organizing body’s rules and appointments, to renegotiations of football club transfer fees. Our dispute resolution specialists have been turned to in a number of disputes, including arbitrations arising from athletic events and player contracts. BKL has served as legal counsel to the Seoul Olympic Sports Promotion Foundation. For the 2002 FIFA World Cup held in Korea and Japan, we acted as counsel to the Korean Organizing Committee. We also regularly advise one of the major Seoul-area football clubs with regard to player contracts and other operational matters.

In addition to our contractual and commercial know-how, the Entertainment & Sports group gathers together specialized expertise in copyright and trademark law, defamation, publicity rights and other areas that will often bear on broadcasting, advertising and public dissemination.
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